The white on brown tourism signs are used to guide visitors to tourist destinations.

For a sign to be granted:

• The destination must be normally open at least 4 hours per day, 180 days a year
• At least 40% of visitors travel at least 10 miles to visit
• Must be open to the public without pre-booking

All applications must meet our terms and conditions set out in the following document. Applications not meeting the terms and conditions will not be authorised and the assessment fee will not be refunded.

Tourism Signage Policy 2026

There is a non-refundable assessment fee of £100.55 which must be paid when you submit the form.

  Apply for a Tourist sign Opens in a new window