The Destination Management Plan (DMP) sets the framework for the on-going development of Torbay as a tourism destination. The DMP sets out a series of agreed actions, in partnership with local stakeholders, to strengthen and develop the English Riviera’s tourism offer by achieving the following:

  • Increase year round growth in visitor numbers
  • Extension of the current tourism season
  • Attraction of new International and UK visitors
  • Increase visitor spend
  • Attract investment and reinvestment into the Torbay tourism sector
  • Ensure sustainable delivery of marketing activity for the destination
  • Raise level of skills in the sector