Before you start
- Resident sign-ups open in September. They will receive their card and parking permit, where applicable, by post in December to start using these from January 2025 onwards.
- All offers must start from January 2025 onwards. You can submit your offer any time from now and we will add these to our website on a regular basis. Please inform us in advance of any changes you wish to make to your offers.
- There are restrictions on advertising certain products on our website. View our website advertising policy for more information.
Tips for Creating a Great Offer
Your starting point – your business goals
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- What do you want to achieve? Align your offers with your business needs.
- What will appeal to customers? Make your offer compelling.
- How can it add value? Simple discounts may work for you – but there are creative options that can boost your brand and revenue.
- Generate repeat business and loyalty: Consider using an eye-catching initial discount to attract customers, impress them with your service quality, and keep them coming with a loyalty scheme. Stamped cards, special events, or mailing lists may work for you.
- Boost business at quiet times: Do you need a boost between 5pm and 7pm? Are you quiet on Tuesdays? Off-peak discounts can help.
- Spread your busy time: If you’re busy at lunchtime, why not offer a discount up to 11am to get people in early? This could mean that people aren’t put off by queues at lunchtime.
- Generate business quickly: Time-limited early-bird offers can generate revenue and spread interest early.
- Raise awareness of your service or product: Free trial or introductory offer? Bring a friend for 50% off. Free oil change with each MOT?
- Sell off specific stock: You may have some goods with sell-by dates or end-of-line products that you can target with discounts.
- Increase the value of footfall: Discount an additional purchase: 50% off a cake when you buy a coffee; 20% off a second pair of shoes.
- Build a relationship with particular customer types: What might appeal to your typical or desired customer? For example, mums with children: free kid’s drink? What about retired people? Students? A local company?
- Sell more of the same thing: Try stepped discounts: 15% for one, 25% for buying three; 40% off a second game.
- Discounts: how much? It depends on the customer and the product. Your own experience may tell you what will work. 20% off a cappuccino may not appeal as much as 20% off a TV. What would attract you? We encourage a minimum discount rate of 15%.
- Flexible discounts: Choose the type of discount that suits you best – whether it’s ongoing or time-limited.
Ready to Join My Bay?
Hopefully, this gives you all the information you need to create your first offer. We look forward to having you as part of the My Bay business community!
If you have any questions, or need help creating your offer, please get in touch.