We have committed to investing £750,000 over three years to implement a new Events Strategy and support wider cultural and heritage activities.
The Events Strategy which was formally approved at the Cabinet meeting on Tuesday 25 May, will now see Council officers progress an operational action plan that will be developed together with an advisory Events Steering Group made up of independent stakeholders.
Developing the Events Strategy action plan will be the starting point to build capacity and deliver a strong and vibrant events sector, that will have a positive effect on the local economy and enrich the lives of local residents as well as visitors to the area.
The Events Steering Group will support the delivery of a multi-layered, year-round, area-wide events offer and look to work collaboratively with commercial event organisers, producers and event specialists both nationally and internationally to bring high quality events to the area as well as working with local volunteer and community groups.
This will be the first time there has been a cohesive approach to event management within Torbay, allowing the area to start competing with other resorts – many of which already have a well-developed event offer to support the local economy.
The tourism industry is worth an estimated £500 million per annum to the local economy, with events such as the English Riviera Airshow contributing approx. £7million alone.
An all-year-round events offer will also encourage the creation of more local jobs, moving away from the more traditional seasonal employment opportunities.
In addition, the ERBID Co has pledged a further £100,000 per annum for the next 5 years to support the development of the plan if successful in their ‘yes’ vote for ERBID2 – bringing the ring-fenced total for all-year round event development to £600k for the next 3 years with a further £450,000 being spent by the us on other Events, Culture and Heritage Projects.
The joint investment would allow for more events of regional and national significance to be developed that would support the vision of the English Riviera being a premier resort in the UK, with a sustainable vibrant arts and cultural offer that not only has a positive impact on the local economy but the local natural environment.
Councillor Mike Morey, Cabinet Member for Infrastructure, Environment and Culture for Torbay Council, said: “Our cultural offer, including events, is seen as a critical contributor to the area’s success, making Torbay, the English Riviera, an attractive proposition to live in, work in and visit. Up until now there has been no strategy and no cohesive approach. The Events Strategy has a long-term focus that will build capacity in the sector, seek out more funding and match funding opportunities, and also play a part in addressing our climate change emergency.”
Councillor Swithin Long, Cabinet Member for Economic Regeneration, Tourism and Housing for Torbay Council, said: “Tourism remains a key sector for Torbay and to ensure its visitor economy continues to thrive, we need to make more of the area’s natural and cultural assets - an all-year round events offer will help us to achieve that. Not only that it will help us to attract investment and re-investment into the area, which in turn will increase employment opportunities for local people which is more vital than ever as we look to recover the sector from the devasting economic impact of the pandemic”.
Carolyn Custerson, Chief Executive Officer, English Riviera BID Company Ltd, said; “There has never been a more important time to develop and implement an Events Strategy, especially as we begin to emerge from the pandemic and look to support the tourism sector through its recovery, both now and in the longer term. If we are successful with our ‘yes vote’ for ERBID2 the new joint fund, upwards of £600k will allow us to work in partnership with Torbay Council for the first time to develop events that are sustainable, more regionally and nationally distinctive and have a great impact on our visitor numbers all-year round”.
The English Riviera is already home to a number of award-winning events such as England’s Seafood Feast, International Agatha Christie Festival and the English Riviera Airshow which is due to return next year after a two-year hiatus.
Discussions are currently underway to host an extended English Riviera Airshow in 2022 that will coincide with the Queen’s Platinum Anniversary alongside a number of other new events including a new Springtime Walking Festival and expanded Christmastime events.
News archive
- December 2024 (5)
- November 2024 (27)
- October 2024 (21)
- September 2024 (17)
- August 2024 (7)
- July 2024 (24)
- June 2024 (8)
- May 2024 (25)
- April 2024 (19)
- March 2024 (17)
- February 2024 (16)
- January 2024 (14)
- December 2023 (14)
- November 2023 (30)
- October 2023 (21)
- September 2023 (22)
- August 2023 (18)
- July 2023 (17)
- June 2023 (14)
- May 2023 (11)
- April 2023 (9)
- March 2023 (36)
- February 2023 (22)
- January 2023 (26)
- December 2022 (18)
- November 2022 (24)
- October 2022 (18)
- September 2022 (13)
- August 2022 (15)
- July 2022 (22)
- June 2022 (14)
- May 2022 (35)
- April 2022 (23)
- March 2022 (32)
- February 2022 (18)
- January 2022 (14)
- December 2021 (22)
- November 2021 (22)
- October 2021 (25)
- September 2021 (23)
- August 2021 (18)
- July 2021 (26)
- June 2021 (24)
- May 2021 (21)
- April 2021 (21)
- March 2021 (33)
- February 2021 (30)
- January 2021 (27)
- December 2020 (24)
- November 2020 (37)
- October 2020 (29)
- September 2020 (27)
- August 2020 (22)
- July 2020 (37)
- June 2020 (38)
- May 2020 (39)
- April 2020 (36)
- March 2020 (22)
- February 2020 (10)
- January 2020 (18)
- December 2019 (7)
- November 2019 (11)
- October 2019 (15)
- September 2019 (16)
- August 2019 (8)
- July 2019 (9)
- June 2019 (7)
- May 2019 (16)
- April 2019 (11)
- March 2019 (11)
- February 2019 (7)
- January 2019 (11)
- December 2018 (11)
- November 2018 (14)
- October 2018 (14)
- September 2018 (9)
- August 2018 (7)
- July 2018 (19)
- June 2018 (21)
- May 2018 (7)
- April 2018 (10)
- March 2018 (35)
- February 2018 (9)
- January 2018 (15)
- December 2017 (9)
- November 2017 (17)
- October 2017 (11)
- September 2017 (6)
- August 2017 (7)
- July 2017 (13)
- June 2017 (22)
- May 2017 (16)
- April 2017 (8)
- March 2017 (9)
- February 2017 (9)
- January 2017 (4)
- December 2016 (10)
- November 2016 (11)
- October 2016 (14)
- September 2016 (9)
- August 2016 (10)
- July 2016 (11)
- June 2016 (4)
- May 2016 (20)
- April 2016 (14)
- March 2016 (18)
- February 2016 (8)
- January 2016 (15)
- December 2015 (13)
- November 2015 (19)
- October 2015 (17)
- September 2015 (8)
- August 2015 (6)
- July 2015 (19)
- June 2015 (11)
- May 2015 (20)
- April 2015 (14)
- March 2015 (15)
- February 2015 (13)
- January 2015 (17)
- December 2014 (17)
- November 2014 (18)
- October 2014 (14)
- September 2014 (17)
- August 2014 (16)
- July 2014 (10)
- June 2014 (8)
- May 2014 (1)
- February 2014 (1)
- January 0001 (1)