The new DMP sets out a clear vision and delivery approach for Torbay to continue to grow and remain competitive within a changing visitor economy. It focuses on maximising tourism opportunities through a collaborative, place-based and business-led approach, bringing together businesses, communities and partners to enhance the overall visitor offer in a sustainable and inclusive way.

The DMP provides a single strategic framework for managing Torbay as both a destination and a place, recognising the visitor economy as an important driver of employment, investment, culture and community wellbeing, and supporting its ambition as the UK’s premier coastal destination.