The new DMP sets out a clear vision and delivery approach for Torbay to continue to grow and remain competitive within a changing visitor economy. It focuses on maximising tourism opportunities through a collaborative, place-based and business-led approach, bringing together businesses, communities and partners to enhance the overall visitor offer in a sustainable and inclusive way.

The DMP provides a single strategic framework for managing Torbay as both a destination and a place, recognising the visitor economy as an important driver of employment, investment, culture and community wellbeing, and supporting its ambition as the UK’s premier coastal destination.

That the Cabinet recommends to Council:

that the refreshed Destination Management Plan (DMP) 2026-2036, as set out in Appendix 1 to the submitted report, be approved and implemented through the proposed partnership-led delivery, governance and monitoring arrangements.

The refreshed Plan provided an up-to-date strategic framework for Torbay’s visitor economy, reflected consultation feedback and set out improved delivery, governance and partnership arrangements to support sustainable growth.

Continuing with the existing Destination Management Plan was rejected as it no longer fully reflected current market conditions, evidence, consultation feedback or the proposed governance arrangements.

The recommendation of the Cabinet will be considered at the Council meeting on 10 December 2026.

The DMP 2026-2036 had been refreshed following consultation with stakeholders and partners.  The DMP outlined the vision, priorities and delivery arrangements for the visitor economy over the next ten years and identified the contribution that tourism makes to Torbay's economy, employment and regeneration ambitions.

At the meeting Councillor Jackie Thomas proposed and Councillor Billings seconded a motion that was agreed unanimously by the Cabinet, as set out above.

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