This is a regional initiative which started in 2017/18 and it is hoped that the success of the campaign in the first year will ensure commitment from public, independent and voluntary organisations to see its continuation in future years. The aim is to raise the profile, value and opportunities that exist within health, care and support across the south west. It will support the development of care awareness and appreciation in: paid care, unpaid care; and community awareness.

For providers in-particular, it will encourage retention of the workforce through people feeling increasingly valued and appreciated, being drawn to care as a rewarding role and career. The campaign will use many forms of media, to support the appreciation and development of the care market. It will draw directly on the experiences and stories of those involved and delivering it.  

It is not a recruitment portal. It is an awareness raising campaign that will support individual organisations or locality arranged recruitment initiatives. There will be the ability to signpost from the website for this campaign to those who chose to become involved in it.

For more information please see the Proud to Care South West Opens in a new window website.