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This consultation is open. The final date for feedback is at midnight on Tuesday 5 July 2022

Our vision here in Torbay is to see our destination flourish and to reposition the English Riviera as the UK’s premier holiday resort of the future

To help us to achieve this we have worked together with a partnership of businesses and public agencies to develop a new English Riviera Destination Management Plan (DMP). The DMP runs from 2022 – 2027 and sets out the interventions that can help propel the destination forward. The plan includes proposals which will shift the destination into a higher gear, building on inherent strengths, reflect on market trends and help to achieve a more sustainable and resilient destination.

The new DMP sets out three key objectives which are:

  • Recover - return to 2019 spend and visitor levels by 2024
  • Grow - achieve an additional £75m of tourism spending and 1,500 new full-time jobs by 2027
  • Re-balance - more sustainable visits with 40% of visits from October to March (currently 35%).

The Plan sets out the following to achieve its objectives:

  • Attracting new and existing visitor markets and an improved reputation and profile for the destination
  • New product investment and development of the existing offer
  • Better destination management, visitor welcome (and resident satisfaction)
  • Clear delivery arrangements

The Plan sets out the following four target growth markets:

  • Fun by the Sea Families
  • Young Actives
  • Cultural Explorers
  • Business Tourism & Events

Four development themes have been identified to make the most of our Unique Selling Points and natural assets

  • Food and Drink
  • On the Water
  • UNESCO Global Geopark
  • Culture and Events

To find out more, you can read the draft Destination Management Plan on our website.

We would now like to hear your thoughts on our vision and objectives for Torbay by completing a short survey.

The consultation will close at midnight on Tuesday 5 July 2022. All responses will be passed on to TDA who are leading in this work. We will review all the feedback we have received and consider it when deciding the final plan.

If you have any questions about this consultation or the draft plan, please email them to

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