If you are selling food that is not being sold direct to the final consumer, for example it is being sold via another retailer, you must have the correct labelling on the packaged product in accordance with the regulations Opens in a new window.

There are additional labelling requirements for certain products, for example meat, jam, chocolate and baby food and for allergies.

Cakes and Confectionery Guidance Notes
Guidance on all flour confectionery made and intended for sale must be labelled in accordance with Regulations 1996.

Labelling claims

It is important when labelling foods that you do not mislead the consumer by making claims, for example labelling pre-packaged powdered soup on a menu as ‘homemade’ soup.

Misleading claims or pictures are not allowed. For example a picture of a strawberry on a strawberry flavoured drink would not be allowed unless the flavouring was made mainly or wholly from real strawberries.

Some claims are prohibited. Claims that a food can prevent, treat or cure diseases or other ‘adverse conditions’ are not allowed.

Nutritional claims, such as ‘rich in vitamins’ can be used, but only if the food meets set compositional standards. If a nutritional claim is made then the labelling must give all the nutritional information given in the form laid out in the regulations Opens in a new window. If no nutritional claim is being made then there is no requirement to give the nutritional information, although a lot of manufacturers do for the benefit of the consumer.

More guidance

For more answers to core food labelling questions visit the Business Companion Opens in a new window website.


For information on allergy labelling please visit the Allergy information page.