Torbay Council

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Food Standards Advice for Consumers

The food team can provide information to consumers about food labeling, food composition and quality matters.
A Consumers Guide to Use by and Best Before
Confused by Use By? Baffled by Best Before? This page is to help you understand why different dates and descriptions are used on food labels, when they are used, and when you should not buy or eat the food in question.
All food must be labeled in accordance with the Food Labeling Regulations. They lay down rules for all aspects of any food label, and can often be complicated and difficult to understand. They are to make the labels on food clear to consumers, and include provision for telling you how long the food will last. This is exactly what the Use By and Best Before dates mean. They tell you how long the food will last, unopened, before you should eat it. They must also be given with instructions for storage to help you (unless this is clear anyway)
Best Before
Best Before means what it says. The food should not have significantly deteriorated before the date given. The date will usually be a particular day such as ‘Best Before 30 MAY 2007’, but may not include the year. You will also see ‘Best Before End’, but this will then only show a month and year, so ‘Best Before End 05 2007’, this is for foods with a longer shelf life.
There may be a note saying ‘keep refrigerated’ or ‘keep in a cool dry place’, you should do this. Also, if told to ‘keep refrigerated after opening’ you should do so, and remember that once opened, the food will not last as long.
It is generally safe to eat food after a Best Before date, and (except for eggs) food can still be sold legally after that date, though it may not still be good to eat!
Use By
Use By means what it says too, it is an instruction. It must be used for food which is highly perishable and likely to be harmful if eaten after it has spoiled. It is the date when the food will be reliably safe to eat. It must always give a particular date ‘Use By 22 MARCH’ and may include the year too; ‘Use by 22 03 2007’. There will be instructions for storage with a ‘Use By’ date too, but these will almost always be to ‘keep refrigerated’. Remember - it is important to get food back into refrigeration as soon as possible after buying it, try not to shop at lunchtime if you can't get cold items to the fridge before evening!
It is an offence to sell food after the ‘Use By’ date.
Other Dates
You may see ‘Sell By’ or ‘Display Until’ on some packs. These are not legal, required dates and are meant to be instructions for in-store staff. For fresh fruit and vegetables these may be the only dates shown, as they usually do not need a ‘Best Before’ date. On other foods it may be in addition to the ‘Use By’ or ‘Best Before’ date shown.

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