For the people, for the place.

It is our mission to support, enable and empower our residents, our communities and our partnerships.

Delivering our mission

We have developed four visions to help us deliver our mission:

Thriving people
  • We will turn the tide on poverty
  • We will have high aspirations for all of our residents
  • We will build safer communities
Thriving economy
  • We will create an environment in which businesses and jobs can grow and where we have a local economy which is successful and sustainable
  • We will be the premier tourist resort in the UK
Tackling climate change
  • We will become a Carbon Neutral Council and work with others to create a carbon neutral community
Council fit for the future
  • We will create a culture of partnership between the Council and communities

Our core values

Our core values are at the heart of everything we do. They help guide our actions as individuals and teams, particularly as we work through increasingly challenging issues. Our values helps us to become stronger, more resilient and feed into everything we do.  

We are adaptable

  • We accept and work with change.
  • We take on different responsibilities.
  • We change how we deliver services to meet our customers' needs.
  • We are willing to adapt working practices to support team members and priorities.
  • We work together to resolve issues and to meet targets, deadlines and challenges.

back view of person in teams call working from home

We are forward-thinking

  • We strive to find innovative solutions to reduce costs, identify new ways of working and generate income.
  • We plan ahead - anticipate outcomes ahead of changes.
  • We move out of our comfort zone and question how we do things.
  • We work with others to meet joint challenges and reduce duplication.
  • We use new technologies and working practices to make service improvements and reduce costs.

person in team meeting gesturing with hands

We are people-orientated

  • We engage with residents – be seen, invite feedback and consult with them.
  • We listen to, take into consideration and act on the views of staff and customers.
  • We put people at the centre of everything we do.
  • We always be approachable, calm and respectful.
  • We clearly communicate our decisions, without using jargon.

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We act with integrity

  • We are accountable for our actions - admit mistakes, put them right and learn from them.
  • We challenge poor or unfair practice and feedback.
  • We keep personal data confidential and secure.
  • We ensure consistency and transparency in everything we do.
  • We act professionally in challenging situation.

person with glasses smiling in office environment

Does this sound like you?

If you believe in the same things as us, then we would love to hear from you.